INTERNATIONAL ADVERTISING CINEMA FESTIVAL SENSATION "THE NIGHT OF THE ADEATERS"® DEBUTS IN LOS ANGELES

The World's Best and Most Entertaining Commercials Showcased forOne Night Only at the American Cinematheque's Egyptian Theatre in Hollywood

Now here's a program that would make Don Draper cry with tears of joy. Advertising just doesn't get any better that these curated ads from around the world. Created and produced by Jean Marie Boursicot for more than 30 years, the world renowned international advertising cinema festival, The Night of the Ad Eaters®, featuring the world's best, creative and jaw-dropping commercials on the big screen from amongst 60 different nationalities, premieres in Los Angeles on May 31, 2013, 7:30pm, at the American Cinematheque's Egyptian Theatre in Hollywood.  Details about the content of the program can be found here. The oldest commercial is a 1917 ad featuring Charlie Chaplin!

A special three-hour edition of the international advertising cinema festival will be showcased at the Egyptian Theatre for one night only, featuring hundreds of amazing, entertaining commercials from 40 countries.  The Los Angeles program will include: 'Singing America' (popular songs in commercials produced in the USA);  some of our favorite stars featured in commercials; New York in commercials; selected European commercials; Pepsi commercials from different countries; Parisienne cigarette commercials shot by the world's best film directors, selected commercials from Great Britain, and cinematic blockbusters in commercials. Presented in two parts, there will be a complimentary wine reception for all ticket holders at the intermission. The box office will remain open through the break and tickets can be purchased to the later segment of the program as well as the entire program. Prices remain the same, And feel free to come as your favorite "Mad Men" character!

A one night only annual event with an enormous cult following internationally, The Night of the Ad Eaters is now heralded in more than in more than 100 cities in 40 countries worldwide including Tokyo, Paris, Moscow, Milan, Santiago de Chile, Beirut, Mexico City, Lisbon, Hong Kong and Geneva, attracting more than 300,000 enthusiasts.

Handpicked by AdEaters founder Boursicot from his own vast personal archive avoiding repetition and familiarity, the ads are amazing, intriguing, shocking, and funny, representing the vitality, creativity, passion and trends present in the world of advertising from around the globe, in this riotous cavalcade of commerce.  Based on a language shared by all, no subtitles are necessary for "The Night of The AdEaters," transcending all linguistic and cultural differences.   

Part 1. (1 hour)

• Singing America. (Popular songs in commercials produced in the USA on 50-60th)
• New York in Ads
• Selected European Ads

​
Part 2. (2 hours)

• Pepsi ads (Produced in different countries at different times)
• Star Wars theme and characters in Ads
• Selected ads from the Great Britain

4. World best directors making ads for Parisienne cigarettes:
Jean Luc Godard, David Lynch, Bakhtigar Khoudoynazarov, Giuseppe Tornatore, Emir Kusturica, Roman Polanski, Wim Wenders, Robert Altman, Joel & Ethan Cohen.

5. Movie stars in ads:
​Charles Chaplin (1917), Ziyi Zhang, Kim Basinger, Brad Pitt, Sean Connery, Pierce Brosnan, Jean Reno, George Clooney, Sharon Stone, Harrison Ford, Jackie Chan, Val Kilmer, Catherine Deneuve, Clive Owen, Gerard Depardieu, Hugh Laurie, Uma Thurman, Richard Gere, Leonardo DiCaprio, Melanie Griffith, Dustin Hoffman, Mickey Rooney, Tommy Tune, Paul Newman, Monica Bellucci, Jack Black

Gwen Deglise, film curator and programmer for the American Cinematheque in Hollywood, comments "The American Cinematheque is proud to present the first edition of this unique cultural program in Los Angeles at the Egyptian Theatre, and we anticipate that local audiences will enjoy it as much as audiences have all over the world."

Araz  Mamet, CEO of Amaze Pictures, the Los Angeles producer of The Night of the Ad Eaters®, states: "This unique festival created for Los Angeles will offer ads never  before seen in the U.S., classic and contemporary spots, and something for everyone. "

Tickets are available at www.fandango.com (see links from the American Cinematheque website).

Sponsors for the Los Angeles edition include The American Cinematheque, United Nations Development

Program and Glocalcast.com.  Partners include the Los Angeles Film School.

About The Cinematheque Jean Marie Boursicot

The Cinematheque Jean Marie Boursicot is the biggest and only film library in the world dedicated to TV and cinema commercials. At first, Jean Marie Boursicot only intended his cinematheque to serve as a resource for students of advertising, so he mainly approached business schools and professional training organizations. Wellreceived by the advertising community and supported by the major agencies, the Jean Marie Boursicot Cinematheque gradually expanded its activities. Jean Marie nevertheless soon realized that without public or private subsidies, he would have to find new financial resources to ensure the preservation of advertising archives and guarantee the Cinematheque's survival and independence.

In 1981, he therefore created the very first "Nuit des Publivores®" (in English: "The Night of the Ad Eaters"), called "Friandises", with two aims: to share his passion and collect the funds necessary for the care and restoration of old films. In short, the "Night of the Ad Eaters®" became advertising and advertising became the show. The cinema-crazy little boy had become the "guardian of the temple" and the "memory" of the ephemeral world of fashion and creativity.

Established in Switzerland since 2005, for insurance and copyright reasons, the "Jean Marie Boursicot Cinematheque" is now internationally recognized as the greatest existing museum in the global advertising-film sector.

The Cinematheque Jean Marie Boursciot in figures / The Activity, the Media, the Museum Statistics:

• More than 950,000 films, 80 countries.

• The annual contribution of the agencies: 750 correspondents across 80 countries, 10,000 to 20,000 new films a year.

General philosophy:

To make the Cinematheque, which receives no subsidies, thrive while enriching its contents.

Partnership with TV stations:

Broadcasting of the Night of the Ad Eaters (Rai 3, Canal +, France 2, TF1, TSR, RTBF)

Various retrospectives:

Illustrations of TV broadcasts, telefilms and feature films

Sale of turnkey shows (MCM, COMEDIE, PARIS PREMIERE, PRO TV Romania, QUATRE SAISONS Quebec,

BERLUSCONI Group, TV AZTECA Mexico)

Video publishing:

The Cinematheque produces numerous thematic compilations and documentaries about advertising, with numerous distributors (FOX PATHE EUROPA, POLYGRAM, STUDIOCANAL, UNIVERSAL).

Use by institutions:

The Cinematheque regularly collaborates with Paris's Pompidou Center, the Cité des Sciences and other museums and institutions, with permanent or temporary exhibits.

In early 2003, the Vienna Technology Museum (Technisches Museum Wien) opened a space dedicated to the Jean Marie Boursicot Cinematheque and the history of film advertisements.

Educational activities: 

The Cinematheque collaborates with numerous publishers of academic works, including, notably,  HACHETTE EDUCATION.

Jean Marie Boursicot gives numerous lectures in schools and universities in France and abroad.

Picture Research:

Most of the world's advertising agencies approach the Cinematheque regularly to obtain historic, thematic or sector-based film footage.

Read more on our   website

Canine Sensation Uggie, Star of THE ARTIST, Visits the Egyptian

Uggie (almost 10), the Jack Russell Terrier actor from modern silent film sensation, THE ARTIST made his way to the Egyptian Theatre this morning to participate in announcing (with THE ARTIST co-star Penelope Ann Miller) the nominees for the Golden Collar Awards, a new Award Show produced by Dog News Daily to honor canine actors in five categories. The award show will benefit Los Angeles area dog rescue organizations and shelters.

Uggie's visit to the hallowed 1922 Egyptian Theatre was clearly a thrill for him, given his portrayal of a famous furry actor in the silent film era. "This is all where it really happened in the 20s," he woofed. The Egyptian, celebrating its 90th anniversary in 2012, was the home of the very first Hollywood movie premiere, ROBIN HOOD starring Douglas Fairbanks in 1922. Mary Pickford joined her husband Fairbanks, close pal Charlie Chaplin, Pola Negri and other luminaries of the film industry on opening night, October 18, 1922. The Egyptian went on to become the movie palace where some of the biggest films of the 1920s premiered, including Charlie Chaplin's THE GOLD RUSH, THE THIEF OF BAGDAD (also starring Fairbanks) and Cecil B. DeMilles 1923 THE TEN COMMANDMENTS, to name a few. It is unknown if east coast based Jean the Vitagraph dog ever had occasion to visit Sid Grauman's grand movie palace in his senior years. Uggie sniffed around to uncover the flavors of the theatre's glorious past.

Uggie, who is nominated for two Golden Collar Awards (for his roles in both THE ARTIST and WATER FOR ELEPHANTS), probably won't do another feature film on his own according to his companion Omar. "I wouldn't put him through it at this age," says Omar. Omar says he now has a double (2 1/2 year old Dash) who can work with Uggie on his next film.

Omar reports that Uggie is a natural. "In movies he just does all the things that we do at home like play ball." He also skateboards and water skis, but just for fun. While he auditioned with a massive amount of other Jack Russell Terriers, for WATER FOR ELEPHANTS, Uggie and Omar were told about THE ARTIST by a friend. They met with the filmmakers and went to the home of the lead actor to see how the pair would interact. It was magic, so from there he got the job! The two still seem to have a connection if you saw them together at the Golden Globes. Either that or, Jean DuJardin had a pocket full of treats.

Co-star Penelope Ann Miller (who wore a dark blue dress to the press conference and was constantly brushing Uggie's fur off her to avoid being targeted by PETA), admitted that Uggie is definitely a scene stealer, but she felt it worked well for her character since she was supposed to be jealous of her screen star husband's relationship with Uggie. Penelope is also glad that people are discovering silent film through this project. She loves the 1920s and was influenced by watching actresses from that era.

Uggie posed for numerous photos in sitting and standing positions and did several on camera interviews, one with NBC News (he did start licking the reporter's face, but Emmy winning news reporter Gordon Takumatsu later told the American Cinematheque that he liked a friendly interview subject and that he had last seen a Sergio Leone film at the Egyptian with his brother and will back in February for more Spaghetti Westerns Leone-style!) which will air at 5PM PDT today.

When asked by the American Cinematheque if he thought Uggie would be approached by Harry Winston or one of his competitors to wear a diamond collar to the Oscars, Omar responded that he had been thinking that might happen, but what he is really hoping, is that the Oscar producers will ask Uggie to present an envelope to Billy Crystal. "He's very good at things like that," says Omar.

Apparently when he reached the press room for the Golden Globes, everyone kept asking Omar, are you sure he will be okay with all the flashing cameras? Uggie took to it like a pro. "It didn't bother him at all," says Omar. When they put the Golden Globe Award down on the carpet he just went over and put his paw on it."

Omar also shared with the press that although he loves the whole movie, his favorite Uggie scene was at the end of THE ARTIST when Uggie rolls over and plays dead and breaks the tension. He revealed that Uggie is often an ice breaker. "He will do something funny and everyone laughs."

The American Cinematheque recently tributed 1960s feline actor Orangey (BREAKFAST AT TIFFANY'S, RHUBARB) at the Aero Theatre.

Although not playing at our theatres (the Aero or Egyptian), the American Cinematheque HIGHLY recommends THE ARTIST, playing at a theatre near you! Watch a trailer. Genuine silent films can be seen on the big screen as they were meant to be seen, monthly at American Cinematheque theatres. Coming this month and in February are silent films from Charlie Chaplin, Georges Méliès (fans of HUGO will want to check this out!) and Buster Keaton!

-- Margot Gerber for the American Cinematheque News Corp.